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Straight Up Strategy
Unfiltered Insights from the Trenches

No fluff. No theory. Just real talk with the people who’ve built brands from the ground up—and have the scars (and success) to prove it.

The Owner’s Cut is the podcast made for independent bar and restaurant owners who are tired of the same recycled advice. Hosted by industry insider Greg Provance of GP Hospitality Partners and editorial powerhouse Ashley Bray of Bar & Restaurant News, this show cuts through the noise to bring you raw, top operators across the country.

Real stories
Hard-won lessons
Tactical strategies you can actually use
Inspiration to fuel your next move

Whether you’re scaling your first concept or looking to sharpen your edge, Straight Up Strategy gives you the behind-the-scenes intel that no one else is sharing.

Your Hosts

Greg Provance

Greg Provance is the owner of GP Hospitality Partners LLC, a full-service restaurant and hospitality consulting firm and author of BUTTS in SEATS: how to create raving fans who come back again and again. In addition to being a consulting partner for Everbowl, Southern California’s fastest growing fast casual chain, Greg owns several restaurants in the San Diego area and serves as a principal consultant and advisor for restaurants across the country.

His career has taken him from short order cook to hosting parties and events for celebrities like Janet Jackson, Madonna, Tom Cruise, Eve, Stevie Wonder and DL Hughley, to name a select few. He has served food and beverages in atmospheres that range from dive bars to the Oscars, from Suffolk, Virginia, to Beverly Hills, and pretty much everything in between.

Ashley Bray

Ashley Bray is an accomplished writer and editor with 16 years of experience in B2B publishing, including eight years specifically dedicated to covering the bar and restaurant industry. She specializes in creating insightful content that helps to inform and inspire business owners, operators, and decision-makers. At Questex, she manages the content for Bar & Restaurant News, Vibe, and World Tea News. She also leads the awards programs for Bar & Restaurant Expo and Vibe Conference.