Our Mission

We help independent restaurant owners turn chaos into clarity—and build wildly profitable businesses without losing their minds, their time, or their love for the game.

Read Our Story

What Drives Us

We don’t just talk about growth—we live it. These are the core drivers behind everything we do, from our mastermind community to the way we help restaurants scale with soul (and speed).

Community Over Competition

We believe rising tides raise all restaurants. That’s why our mastermind is built on a go-giver mindset—where independent owners and industry pros show up, share openly, and push each other to grow. It’s not about ego. It’s about impact.

Mission-Driven Culture

We don’t do fluff. We help build teams that actually live the mission—turning values into real-life experiences that your staff feels, your guests notice, and your bottom line reflects. Culture isn’t a poster on the wall—it’s how you show up every shift.

Momentum That Matters

We move fast—but with heart. Our marketing strategies aren’t just smart—they’re soulful, story-driven, and designed to create real connection and real results. Quick wins? Yes. Long-term growth? Absolutely.

How We Help You Scale

We don’t sell theory—we build traction. Every service we offer is designed to create real momentum, measurable results, and a business that actually works for you. Here's how we help you go from stressed operator to confident, scalable leader.

Restaurant Owners
Network Mastermind

This isn’t your average feel-good circle. It’s a results-driven community for owners who are ready to take action—and see wins fast.

Real results in 90 days

300+ restaurants boosted profits by 23% on average in year one

Peer collaboration that actually moves the needle

Think of it as your unfair advantage—with people who get it and systems that deliver.

learn more about the mastermind

The No-BS
Marketing Machine

Marketing shouldn’t feel like a gamble—or a guessing game. We bring strategy and soul, helping you attract the right guests, fill your seats, and build buzz that lasts.

Here’s how we do it:

Brand Strategy that connects to what makes you unique

Campaigns that drive traffic (and track results)

Promotions that actually work for your concept

Marketing systems that save you time and deliver consistency

You don’t need to shout louder—you just need the right message, at the right time, in the right way. That’s what we deliver.

explore our marketing services

Living the Mission
Training Program

Your guest experience is only as good as your culture. We help you build both.

In just 90 days, restaurants in this program see:

22% higher customer satisfaction

18% better staff retention

Through a step-by-step framework that turns good intentions into real behavior:

Clarify your mission

Develop service behaviors that stick

Create team-wide accountability

Build a culture your guests and staff rave about

Because when your team lives the mission, your whole restaurant levels up.

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Real Clients. Real Success:

These results come from restaurants of all concepts, price points, and locations.

32%

Average Profit Increase

Our clients see significant bottom-line growth within 6-12 months through optimized pricing, reduced waste, and streamlined labor costs.

$118K

Average Revenue Growth per unit

Strategic marketing and service improvements drive substantial top-line growth through targeted campaigns, loyalty programs, and enhanced guest experiences.

15 hrs

Weekly Time Savings

Owners reclaim an average of 15+ hours weekly by implementing standard operating procedures, cross-training staff, and creating clear management structures.

83%

Staff Retention Improvement

Our culture-building programs reduce costly turnover through better hiring practices, clear advancement paths, and meaningful recognition systems.

Testimonials

The Scale Your Restaurant programs are for any owner-operator looking to boost sales and drive growth, and most importantly do it with more confidence and certainty. Bringing operations, training and marketing together fills a huge hole in the industry and we continue to benefit greatly from their services.

Michael Pirraglia

Camp Pickle + Jaguar Bolera

OMG... Thank the Divine Universe for Greg and his team! Joining the Scale Your Restaurant amplifier is exactly what we needed to take our operation to the next level, while giving me the space to do what I do best... Create amazing dishes and build my brand.

Sari Suzanne Seedorf

The Yellow Carrot

Greg Provance proves himself to be incredibly insightful in his strategies for capturing an audience in today's ever competitive environment. These proven tactics are sure to increase your bottom line both today and into the future.

Ken Dodd

M&M Hospitality Group

Shout out to Restaurant Owners Network and the GP Hospitality Team! Not only are the marketing tactics and services worth the minimal investment, the community is top notch and a must for any operator serious about growing their business.

Steve Floyd

Brigantine Group + Floyd Consulting Services

What Greg and his team were able to accomplish for our team has been truly remarkable. From training to marketing tactics to the highest level of support. Greg told me we would be partners for life, and I cannot imagine going it alone without his support and the support of his teams. Our profitability has soared, our staff is aligned and I am more confident than ever before about our future success. Thank you!

Heather Harrison

Harbor Foods Group

Restaurants are ever-evolving and full of surprises; never a straight line! Survive and thrive by getting grounded in the principles of this book.

Dean Biersch

Co-Founder Gordon Biersch Brewing Company; CEO & Founder, Hopmonk Tavern

No amount of marketing dollars can replace the value of serving others with sincerity. I’ve known Greg for more than two decades, and have watched him create extraordinary success in every restaurant and bar he’s touched, using practical tools he’s included in this book. If you’re looking for proven ways to implement a program of hospitality that will ensure success, this book is a good place to start.

Fawn Weaver

CEO & Founder, Uncle Nearest Premium Whisky

The restaurant business is fun and exciting but takes a lot of work to grow and scale - profitably! This book helps to put the focus on the right priorities to not only achieve the best results, but to actually enjoy the process along the way.